An Ideas Based Practice
Overview
For nearly two decades, Cannon Design has been nurturing a culture where imagination, invention and creative talent flourish. As a premier, world ranked firm by most any standard in all of our primary markets, we recognize that our continued success relies on more than just what we have done before; it relies on what we do next.
Today, our portfolio reflects enormous experience and expertise. Our enduring client relationships reflect our commitment to principles of collaboration and partnership. Our record for effective project delivery reflects our serious discipline in the balance of time, cost and quality. All these things are vital dimensions of our practice; all are the basis of the trust we seek to engender with our clients – trust which, in turn, fuels the kind of strategic optimism and courage that permit the exploration of new possibilities.
In his book, “A Whole New Mind,” Daniel Pink asserts: “…information and knowledge…are becoming baseline assets. We are moving into the Conceptual Age. The future belongs to creators, empathizers, pattern recognizers, meaning makers…designers.” We believe this is true and we believe this is who we are.
An Ideas Based Practice is the newly articulated hallmark of Cannon Design. It signifies our commitment to continuous advocacy and growing investment in the knowledge, invention, policies and methodologies that distinguish our work. We believe that design is far more than the ultimate object of a project however extraordinary the object may be. Design is embedded in why a project exists; what it does; how it imparts value to all its constituents; how it may almost inevitably change; how it may even change the world. We believe in investing in knowledge, in research and in the exploration of new ideas; we believe this is the basis of great design and vital to the continued journey inspired by our Purpose.